Walmart launches store
NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles
Candice Swanepoel stuns in a form
Candice Swanepoel looked incredible as she arrived at the 77th annual Cannes Film Festival premiere2024-05-215 cars from the Beijing auto show that reflect China's vision for the future of driving
BEIJING (AP) — China’s vision of the future of the automobile — electrified and digitally connected2024-05-21Crusaders beat Rebels for second win in 2024; boost Super Rugby playoff hopes
CHRISTCHURCH, New Zealand (AP) — The defending champion Crusaders fanned their faint playoff hopes i2024-05-21Crusaders beat Rebels for second win in 2024; boost Super Rugby playoff hopes
CHRISTCHURCH, New Zealand (AP) — The defending champion Crusaders fanned their faint playoff hopes i2024-05-21- Popular podcaster and influencer Joe Rogan has been accused of cashing in on brain health supplement2024-05-21
- Wendy Williams' legal and financial guardian Sabrina Morrissey is demanding her ex-husband return al2024-05-21
atest comment